A quirky campaign and dedicated aesthetic help Hendrick’s Gin excite and capture a passionate niche in a category dominated by mainstays like Seagram’s, Tanqueray, and Bombay Sapphire. The Scottish gin-maker teamed up with the digital agency, LBi for a new campaign and the recent overhaul of their website. Hendrick’s is a brand with a story to tell.
Spotlighted in the NYTimes last month:
“The liquor is Hendrick’s gin, sold by William Grant & Sons, which has turned its website into a showcase for its long-running quirky advertising campaign. The website, billed as the Curiositorium, is a digital curio cabinet, stuffed with all manner of offbeat, oddball sights and sounds that are intended to bring to life the brand promises that it is ‘a most unusual gin’ and ‘it’s not for everyone.’”
