"Unfortunately for The Man Your Man Could Smell Like, there is: The Most Interesting Man in the World. Since he joined forces with Dos Equis in 2006, sales have shot up significantly every year, leaping 26% since January alone, Dos Equis brand manager Ryan V. Thompson recently told me. 'We're now the fastest growing beer import in the country,' he says." --Austin Carr, Fast Company
[from Fast Company]